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PUT UR EGO
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STREETWEAR COLLECTION
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PUT UR EGO IN A BOX
streetwear collection is a collaboration with Support by Poustovit. clothing is created for contemporary young people, who are not limited by typical standarts and who want to discover themselves in the world, discover new ideas and a new order of things in everyday life.
PUT UR EGO IN A BOX - this is what we answer to cliché and to fear of being ourselves in a communication between the wearer and the viewer. we start to ask and search who we really are and who we can be, reveal stereotypes that shape and regulate social behavior in public space. fashion becomes a trendsetter of the conscious lifestyle itself and a tool to find the genuine self-identification.
photography: Radislav Useev, Veronika Gorianska
video: Radislav Useev
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